Building relationships

by Paula Anderson

Building relationships is essential to your business model. In the field of public relations, this is one of the tenets of PR. As a business owner, you have to identify your target customer because everyone is not your customer. The following are things that you need to consider:

  • Demographics

  • Occupation

  • Generation

  • Income

  • Psychographics

Click below to watch this video on building relationships.

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