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Using e-mail communication effectively

by Paula Anderson

E-mail communication has become one of the primary communication channels for exchanging digital messages for business and professional relationships. 

During the Covid-19 pandemic, e-mail was one of the communication channels for businesses to share information about updates regarding access to products and services. Most companies used e-mail to continue business operations when face-to-face operations had ended. 

E-mail marketing can build relationships with potential customers. However, sending multiple e-mails to a customer every day of the week is not impactful.

Below are a few things to consider: 

  • Develop an e-mail campaign strategy.

  • Create logos and graphics to target your audience.

  • Monitor analytics for open rate and engagement.

  • Add value to your target audience (e.g., share an article, a YouTube video or a success story).

  • Ask for permission before you e-mail. 

To learn more about marketing and communication, click here to attend a course.

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