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Entrepreneurship 101

By Paula Anderson


As an entrepreneur, you will be faced with many challenges on the journey. Over the last five years, I have interviewed numerous entrepreneurs about their experiences. Each shared the rewards of entrepreneurship and the challenges.


According to research, women entrepreneurs face challenges in these areas: capital, credit score history and support from family members and others. Access to capital is one of the primary barriers that female entrepreneurs face. Receiving capital is pivotal to obtaining and growing a business (Neeley, L, & Van Auken, H. (2010).


Paula Anderson | Photo Credit: Isaac Singleton

My journey as an entrepreneur started in 1999, but I did not understand that it meant to be an entrepreneur at that time.


Yes, I obtained a business license, leased office spaced and partnered with a business to teach medical billing courses.





While I had the skills as a technician to teach classes, I was lacking when it came to business management, sales and marketing. As a result, that business failed.


Fast forward to 2017, I took an Entrepreneurial Media class at the University of Memphis while enrolled as a graduate student. In this class, I learned about developing a business model which is essential to starting and sustaining a business.


My master's research project focused on developing an online magazine for entrepreneurs, Emerging and Enterprising Entrepreneurs (E3).


In March 2020, I started working on a concept to provide continuing education to massage therapists. I wanted to test my idea before implementing, so I did a lot of research on the target market and audience. The concept was delayed because of the COVID-19 pandemic.


This digital magazine will focus on topics related to business and marketing under our continuing education program.

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