The Value of Public Relations

Updated: Aug 30, 2021

Many companies and organizations do not understand the value of having a public relations person on your team. PR professionals create communication messages, conduct research and manage crises when issues arise within a company or organization. Public relations is not the same as marketing. Consider the COVID-19 and economic crises, PR professionals had to develop messages to address various issues (e.g. the shutdown, event cancellations and more.

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