by Paula Anderson
In the beginning stages of starting a business, it is recommended to create a blueprint. This will include the following components: problem, solution, customer segments, market strategies, and revenue structure.
Before you invest thousands of dollars into a business concept, it has to be tested with potential customers. Paula Anderson Coaching and Consulting, LLC developed a blueprint in 2019 to offer online courses to medical coders, medical billers and coding review sessions to students. In the same year, PACC offered online coding review sessions for two students at a career college in Nashville.
During the pandemic, we offered virtual workshops to AAPC local chapters. These workshops allowed members to continue to receive CEUs when in-person training was not available.
Since that time, a business plan was developed which included an executive summary, communication strategy, financial projections and target audience.
The business plan was beneficial to obtain a business loan from a Community Development Financial Institution (CDFI). A CDFI works with underserved communities. It is different from a traditional lending institution.
Over the course of four years, PACC has continuously been researching and focusing on new ways to reach our customers along with offering new services and products.
In 2022, PACC launched a non-clinical continuing education program for licensed massage therapists.
To learn more about writing a blueprint, send email to paula@paulaandersononline.net.